Qubit is seen as the “Jack of All Trades” when it comes to e-commerce personalization. It allows its users to identify, segment and influence the behaviour of their customers. They started with a tag management solution, grew it into testing, and then grew into personalization.
The company’s offering includes Qubit Pro and Qubit Aura. Qubit Pro enables personalization across web, mobile and email channels. Qubit Pro also includes surveying tools and can ingest data from a wide array of sources. Qubit Aura supports product discovery and optimizes conversions in retail mobile experiences.
With Qubit’s solutions, the goal is to increase conversions and revenue per visitor (RPV). Qubit claims $600 million worth of online sales to be influenced over a typical week. This is reflective of their online e-commerce sales focus.
Implementation requires a lot of IT. According to our survey, Qubit can be operational in just under a month at the soonest, which is significantly longer than many of its competitors.
According to Gartner, Qubit users report “highly capable technical support,” but their professional services team is sometimes “stretched thin.”
- Personalization: personalize visitor experiences across channels.
- Segmentation: use customer insights and data to segment visitors.
- A/B testing: validate your choices by testing them first.
- Predictive analytics: use machine learning for predictions and new insights.
- Social proof: sell more with urgency and product popularity.
- Product recommendations: targeted recommendations through machine learning.
- Abandonment recovery: stop your customers from slipping away and win them back.
- Customer insights: analyze your customers through Qubit reports.
- Data exchange: use the data that you already have elsewhere.
- Mobile optimization: use native mobile apps to widen your reach.
- Customer feedback: get feedback through polls and surveys.
- Machine learning: handle large amounts of customer data with machine learning.
- Adaptive targeting: change your targeting as the customer changes.
Our respondents were particularly happy with the following features.
- Qubit is great for e-commerce.
- Technologically, they have a strong basis.
- It’s a powerful tool that can do a lot of complex things.
- It is meant to be used at scale.
- Unlike its competitors, Qubit show not just how to do things, but also what to do.
The following caveats were mentioned in the survey results.
- The service is not as strong outside e-commerce.
- It takes a very long time to get operational, so you cannot start instantly.
- The product can be complicated for the users to come up with their own campaigns. It’s best suited for organizations that have good data maturity and experience with personalization.
- Their measurement and reporting are not as advanced as other solutions in the market.
The verdict about Qubit
Qubit is a great product, if you are in e-commerce and already have a good understanding of personalization. You may compare it with Dynamic Yield to see which one is a better fit for you. If you are not an e-commerce company or are just delving into conversion optimization, you should look at one of the other companies that provides a more entry-level solution. Qubit has its focus on Enterprise customers so if you are an SMB, you might want to look for another tool.
Qubit is an all-encompassing powerful product. However, it also requires significant effort for its set-up and migration. Many companies don’t have the extra time and resources to dedicate to this process, but if you do, it is likely to be worth it.
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