Optimizely started off as an A/B testing tool and is seen as the leading experimentation platform. Optimizely is everybody’s target competitor in this business. It is often referred to as “the industry standard”.
Businesses can create experiments and personalized experiences across multiple channels such as websites, mobile apps and connected devices.This is especially useful for large companies with lots of channels.
Optimizely is mostly used for its A/B testing capabilities, but personalization is also common. Optimizely claims 700 billion experiences that their users provided to their customers. These experiences are tailored by marketers, developers and product managers.
Optimizely is still the market leader in the testing and personalization industry. It is a good product overall, which is why it is one of our editor’s picks and among the most popular choices in the survey.
Due to its tech-heaviness and high cost, it is best suited for advanced testers at the enterprise level. Since their free plan is being sunsetted, it is no longer suited for small and medium companies that lack the time and resources to get Optimizely up and running.
While Optimizely is a significant competitor in the personalization area, many of its customers seem to be focused on its testing abilities. Similar to what we see happen at VWO and other companies that were previously busy selling A/B testing, this leads a focus on testing as a data-driven approach to personalization – which requires traffic volumes that are well out of reach for all but the largest companies.
However, if you do have the data and the traffic to get solid results, Optimizely may well be your best bet in the market. We like it.
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