Dynamic Yield Review

Dynamic Yield is a powerful and scalable personalization solution suitable for a variety of use cases, like a one-stop shop. This great tool works in real-time and across various channels.

Dynamic Yield has a customer segmentation engine that makes use of machine learning to create segments. Then these segments are addressed through A/B tests, personalizations, product recommendations, automatic optimization and real-time messaging.

Important to keep in mind: Dynamic Yield has a couple of industries they focus on, such as media, travel, gaming and B2C marketers. However, their main focus is e-commerce, and brands with more than 3 million USD annual revenue.

Implementation

E-commerce personalization focuses on recommendation engines for personalized product suggestions via email or website. These solutions are deeply entwined with the customer’s webshop, since they require information about product availability and purchase history. As you can imagine, this requires a highly customized setup and quite some time to implement.

Customer support

Gartner claims that Dynamic Yield clients cite the need to increase support beyond onboarding. They offer a separate support package.

Features

  • Omnichannel personalization: create seamless experiences across channels.
  • Behavioural messaging: create message relevant to each individual visitor.
  • Personalized recommendations: set custom rules for the machine learning engine.
  • A/B testing: use predictive tests for different variations.
  • Customer data management: capture data from multiple sources and segment your audience for better results.
  • Personalized emails: use your existing data to personalize emails.
  • Mobile personalization: personalize on mobile web and apps.
  • Ad personalization: optimize post-click experiences, run personalized retargeting banners, and build targeted landing pages at scale.

Pros

Our respondents were particularly happy with the following features.

  • Dynamic Yield is trusted by large global brands.
  • It aims to optimize the entire funnel, so it is very comprehensive.
  • It is powerful as it aims for many things in a single platform.
  • It offers many solutions for many verticals so you can customize thoroughly.

Cons

The following caveats were mentioned in the survey results.

  • Dynamic Yield is not the best fit if you are not in enterprise e-commerce.
  • Their wide range of solutions can be over-reaching at times.
  • Some customers report that the platform is quite heavy to run, especially on older machines and slow internet connections.
  • They are charging heavily.
  • You will need development skills. Dynamic Yield is not a “no-IT needed” solution.

The verdict about Dynamic Yield

Dynamic Yield was positioned as a “Leader” in Gartner’s Magic Quadrant for Personalization Engines, 2018 and we tend to agree. It is an excellent solution if you’re an enterprise looking to test different campaigns and personalize across channels and devices using predictive analytics.

Take note, though: with a large feature set comes a large implementation effort. If you have a large tech team, you should be fine. But this is not an ideal option for smaller companies with little technical knowledge.

That said, Dynamic Yield has proven to be one of the best options in their niche. So, if you are big in retail, you can’t go wrong.

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