Optimizely started off as an A/B testing tool and is seen as the leading experimentation platform.
Unless is the new kid on the block, but making its mark on the industry already. It’s a
VWO is an “A/B Testing and Conversion Optimization Platform”. It is a place where – qualitative and
Optimize is an offering as part of Google's Analytics and Analytics 360 platform. It allows you to
Dynamic Yield
is a powerful and
scalable personalization solution suitable for
Qubit is seen as the “Jack of All Trades” when it comes to e-commerce personalization. It allows its
It seems to be a current trend for testing tools to notice the increased importance of and demand
Omniconvert is a conversion optimization tool for your website. They offer some personalization
AB Tasty is an “All in One CRO Platform.” With roots in France, the company has expanded to Spain,
Sentient Technologies is all about artificial intelligence (AI). Two out of their three solutions is
Evergage is a real-time personalization platform that allows you to deploy 1:1 experiences on
The Monetate Intelligent Personalization Engine™ has been ranked as a “leader” by Gartner Analysts.
Based on a personalization survey that we sent out to over many peers, we composed the ranking. The resulting comparative list is based on both personal preferences of our respondents, the number of votes, pricing and quantitative answers regarding their results after tailoring their website visitor experience with personalization products.
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There are quite a few contenders in the enterprise market segment for personalizating and customizing websites. These are typically older software companies with a larger feature set, like Optimizely – often initially focusing on A/B testing. The market for A/B testing is imploding, now that there is more evidence that statistical significance for these kinds of tests is highly unlikely for anyone but the largest customers – who have lots of traffic.
As a result, the SME segment was recently abandoned by those large players, leaving space for newcomers like Omniconvert, Google Optimize and Unless to roll out their personalization offerings.
With the decline of A/B testing as a profitable niche and the subsequent rise of personalization as a more effective alternative, the large service providers will notice that smaller companies will start eating away their market share.
Smaller companies typically move fast and use technologies that were simply not available before. This means that they can operate at a much lower customer acquisition cost. When their feature set will broaden, they will move up the stack as well – because that is where the money is. Interesting times are ahead!
