Heatmaps & Replays

These vendors provide heatmaps and replays. These are visitor recordings, aggregated into simplified visualizations that look like a heatmap. This is a common strategy to learn more about visitor behavior and to generate personalization and A/B testing ideas.

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Visual Website Optimizer Review

4.0

VWO is an “A/B Testing and Conversion Optimization Platform”. It is a place where - qualitative and