If you’re trying to optimize conversions on your site, you’ve probably considered A/B testing. These randomized experiments can help you understand your visitors a lot better, assuming you have significant traffic volumes. An important thing to keep in mind when running these types of tests is that you should approach them from a scientific angle. You need to study your website data, take a hard look at user behavior, draft a hypothesis, test your assumptions with the test, and analyze the results. There are loads of A/B testing tools out there. Some make this entire process easier than others. For instance, by aggregating heat mapping software and A/B testing in a single platform. But they can differ greatly in cost and value. So, which one should you choose?

Choosing an A/B testing tool for your website

We made a list of the best website A/B testing tools to help you review your options.

We looked at:

• Ease of implementation, time to go live and requirements
• Features offered
• Pricing
• Level of support