Best Value for Money in A/B Testing & Optimization

Quickly compare different personalization engines

When it comes to A/B testing software, there are massive differences in cost and value provided.

So how do you make a decision about which software to use?

We’ve decided to make a list of the different A/B testing and Optimization Software providers.

We looked at:

  • Price per personalized experience
  • Features available in the non-enterprise plans
  • Level of support provided in knowledgebase and helpdesk

Optimizely Review

5.0

Optimizely started off as an A/B testing tool and is seen as the leading experimentation platform.

Location: 631 Howard St, San Francisco, CAWebsite: https://www.optimizely.com/Phone: +1 800-252-9480

Unless Review

4.0

Unless is the new kid on the block, but making its mark on the industry already. It’s a

Location: Rokin 75Website: https://www.unless.comPhone: +31 207009345

Visual Website Optimizer Review

4.0

VWO is an “A/B Testing and Conversion Optimization Platform”. It is a place where – qualitative and

Google Optimize Review

4.0

Optimize is an offering as part of Google's Analytics and Analytics 360 platform. It allows you to

Dynamic Yield Review

4.0

Dynamic Yield

is a powerful and

scalable personalization solution suitable for

Qubit Review

3.0

Qubit is seen as the “Jack of All Trades” when it comes to e-commerce personalization. It allows its

Adobe Target Review

3.0

It seems to be a current trend for testing tools to notice the increased importance of and demand

Omniconvert Review

2.0

Omniconvert is a conversion optimization tool for your website. They offer some personalization

AB Tasty Review

2.0

AB Tasty is an “All in One CRO Platform.” With roots in France, the company has expanded to Spain,

Evergage Review

0.0

Evergage is a real-time personalization platform that allows you to deploy 1:1 experiences on