Best mobile A/B Testing Tools
Quickly compare A/B testing tools for mobile
When you launch a mobile app, you need to concern yourself with two things: getting downloads and retaining users. The retention bit is particularly challenging. Think about it, how often do you use most apps on your phone? Most likely, you don’t use them all on a daily basis. How do you make your UX engaging enough to keep people coming back as often as possible? A/B testing can help.
Like all forms of A/B testing, running these experiments on mobile requires a bit of science. Namely, you need to study how users are interacting with your app. Pen a hypothesis or make clear assumptions about what you’d like to improve. For instance, will using larger icons on your landing page increase engagement? Run the test and analyze.
There are tools that can make this process a lot easier. Let’s take a look.
What are the best tools out there for mobile A/B testing?
The vendors below provide enable you to run A/B tests on iOS and Android applications. Compare them by:
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- Implementation time and requirements
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- Features offered
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- Pricing
- Level of support
Optimizely Review
Optimizely started off as an A/B testing tool and is seen as the leading experimentation platform.
Unless Review
Unless is the new kid on the block, but making its mark on the industry already. It’s a
Visual Website Optimizer Review
VWO is an “A/B Testing and Conversion Optimization Platform”. It is a place where – qualitative and
Google Optimize Review
Optimize is an offering as part of Google's Analytics and Analytics 360 platform. It allows you to
Dynamic Yield Review
Dynamic Yield
is a powerful and
scalable personalization solution suitable for
Qubit Review
Qubit is seen as the “Jack of All Trades” when it comes to e-commerce personalization. It allows its
Adobe Target Review
It seems to be a current trend for testing tools to notice the increased importance of and demand
Omniconvert Review
Omniconvert is a conversion optimization tool for your website. They offer some personalization
AB Tasty Review
AB Tasty is an “All in One CRO Platform.” With roots in France, the company has expanded to Spain,
Evergage Review
Evergage is a real-time personalization platform that allows you to deploy 1:1 experiences on
