When you launch a mobile app, you need to concern yourself with two things: getting downloads and retaining users. The retention bit is particularly challenging. Think about it, how often do you use most apps on your phone? Most likely, you don’t use them all on a daily basis. How do you make your UX engaging enough to keep people coming back as often as possible? A/B testing can help.
Like all forms of A/B testing, running these experiments on mobile requires a bit of science. Namely, you need to study how users are interacting with your app. Pen a hypothesis or make clear assumptions about what you’d like to improve. For instance, will using larger icons on your landing page increase engagement? Run the test and analyze.
There are tools that can make this process a lot easier. Let’s take a look.
What are the best tools out there for mobile A/B testing?
The vendors below provide enable you to run A/B tests on iOS and Android applications. Compare them by:
- Implementation time and requirements
- Features offered
- Level of support