Best dynamic content insertion personalization platforms
Quickly compare solutions for dynamic content insertion
Dynamic content insertion personalization allows you to show the right content to the right person at exactly the right time. If you landed here, you probably already knew that. While not entirely new, this conversion optimization technology has been gaining popularity in recent years. It’s been commonly used in email. Those nifty emails that use your first name or feature content and promotions that appear to speak specifically to you – they leverage dynamic content insertion personalization to grab your attention. Now, this marketing tactic is making its way into the website domain.
According to a survey by Janrain, nearly three-fourths (74%) of online consumers get frustrated with websites when the content they serve is not relevant to their interests. The most popular online services (think Google, Netflix, Amazon, Airbnb and Facebook) figured this out a while ago, and leveraged personalization to tackle this pain point. That’s largely why they are the behemoths they are today. But before you get intimidated by this, let me just say: you don’t need an army of developers ready to craft targeted algorithms à la Netflix or Amazon to start using dynamic content insertion personalization. It’s now becoming easier to tailor your site’s content for each visitor.
How?
Generally speaking, dynamic content insertion helps you make your website or campaigns more relevant to each audience. For instance, if your website offers access to different fitness workshops or classes in several cities, you can highlight yoga classes for yoga lovers in your home page and insert the visitor’s city to facilitate conversions: “Gain access to 20+ yoga classes in New York.” Conversely, if you know the visitor likes crossfit and is based in San Francisco, you can use this technology to show something like “Gain access to classes in over 10 crossfit boxes in San Francisco.”
For dynamic content insertion personalization to work, you need to have a thorough understanding of your audience. In order to have that insight, you need good data. Data that is current, accurate and tells a complete story. If we follow up on the example above, knowing that somebody likes crossfit is helpful to personalize your site, but if you have their location data, you can make your offering even more relevant to them.
Besides data, the other thing you should consider is which tool is right for you. We’ll get into the different vendors shortly, but bear in mind that they tend to differ in the amount of budget and expertise required, as well as the features offered.
If you don’t have tech-savvy people in your marketing team, you may want to consider a vendor that scores high in usability and support. If you’ve got a lot of traffic and want to up your conversion optimization game with multiple tactics (like A/B testing), then consider a solution with a wide breadth of features.
Let’s explore some of the most popular solutions out there.
What are the best dynamic content insertion personalization tools?
We looked at a number of SaaS vendors making waves in the industry, some are established players while others are fairly new to the space.
Browse our listing to compare by:
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- Implementation time and requirements
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- Pricing
- Level of support
Optimizely Review
Optimizely started off as an A/B testing tool and is seen as the leading experimentation platform.
Unless Review
Unless is the new kid on the block, but making its mark on the industry already. It’s a
Google Optimize Review
Optimize is an offering as part of Google's Analytics and Analytics 360 platform. It allows you to
Dynamic Yield Review
Dynamic Yield
is a powerful and
scalable personalization solution suitable for
Qubit Review
Qubit is seen as the “Jack of All Trades” when it comes to e-commerce personalization. It allows its
Omniconvert Review
Omniconvert is a conversion optimization tool for your website. They offer some personalization
AB Tasty Review
AB Tasty is an “All in One CRO Platform.” With roots in France, the company has expanded to Spain,
Sentient AI Review
Sentient Technologies is all about artificial intelligence (AI). Two out of their three solutions is
Evergage Review
Evergage is a real-time personalization platform that allows you to deploy 1:1 experiences on
Monetate Review
The Monetate Intelligent Personalization Engine™ has been ranked as a “leader” by Gartner Analysts.